UNIT INFORMATION

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MKT3120 International Marketing III
SCHOOL OF BUSINESS
Credit Points: 15
Prerequisites:
MKT2100 Consumer Behaviour II
MKT2212 Promotional Marketing II
MKT2130 Marketing Research II
MKT1101 Professional Communication I
 
Description:
This unit examines the nature and practice of international marketing and includes an introduction to the economic, political and legal dimensions. This unit will increase the student's awareness of some of the problems inherent in the field of international marketing.

This Unit is part of the following Courses / Unit Sets
M25Bachelor of Marketing
MAINTBInternational Business Major
MAMARMarketing Major
SMBMKTMarketing 10 Unit Supporting Major
MIMARMarketing Minor
 
 
Disability Standards for Education (Commonwealth 2005)
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website:
http://intranet.ecu.edu.au/student/support/student-equity

Last Updated - Higher Education: 31/03/2006 VET: 31/03/2006