UNIT INFORMATION
Disclaimer
This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
SPM2122 | Sport Marketing II | ||
SCHOOL OF BUSINESS | |||
Credit Points: 15 | |||
Description: | |||
The unit examines the application of key concepts and practices in sport marketing. The unit also introduces sport consumer research methodologies and their application within the sport industry. The focus is upon an examination of user needs, motivations, participation patterns and adherence profiles, market research methodologies, and the analysis of marketing strategies in the unique environments of community, commercial and elite sport. | |||
This Unit is part of the following Courses / Unit Sets | |||
E42 | Bachelor of Social Science (Sport Management) | ||
MASPOR | Sport Management Major | ||
SMSPOR | Sport Management 10 Unit Supporting Major | ||
Disability Standards for Education (Commonwealth 2005) | |||
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website: | |||
http://intranet.ecu.edu.au/student/support/student-equity |
Last Updated - Higher Education: 18/11/2004