UNIT SET INFORMATION

Disclaimer

This unit set information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

Public Relations Area of Specialisation 
SPAACN 
G78 GRADUATE DIPLOMA OF COMMUNICATIONS 
 

The Graduate Diploma of Communications (Public Relations) equips graduates to pursue or consolidate careers in Public Relations, Public Affairs, Corporate Communications and Organisational Communication through an understanding of strategic communication planning.  This specialisation is accredited by the Public Relations Institute of Australia.

 
UNIT SET LOCATION
This unit set is available on Mt Lawley Campus.
 
MODE OF DELIVERY
This unit set is available in the following mode of delivery - On-campus.
 
 
 
Disability Standards for Education (Commonwealth 2005)
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website:
http://intranet.ecu.edu.au/student/support/student-equity
CMM4120 Integrated Marketing Communication 15
CMM4121 Communication Research 15
PRN4120 Foundations of Public Relations 15
PRN4121 PR Issues and Crisis Management 15
PRN4122 Strategic Public Relations Theory 15
PRN4123 Corporate Communication 15
PRN4124 Public Relations Techniques 15
 
Plus one unit selected from:
CMM4104 Professional Placement 15
CMM4108 Independent Study 15
JOU4101 Print Journalism 15
 

Last Updated - Higher Education: 9/30/2006 VET: 9/30/2006