Not only is marketing an essential part of any business, but it is also one of the most exciting areas to work in.  The graduate courses in Marketing are designed to give students the theoretical knowledge and practical skills needed for a stimulating career in marketing with several specialisations.  The first stage of the program provides a general overview of marketing, and enables students to select from a range of marketing core units as well as specialisations in sales, wine marketing, sport marketing, tourism, leisure and marketing research.  The second stage gives students the skills to conduct marketing research within their chosen specialisation and provides added depth in marketing and the opportunity to specialise further in their chosen specialisation. The final stage provides students with the knowledge on cutting edge issues in marketing and prepares the students with appropriate marketing response to those issues. In addition, the Marketing Strategy V unit is designed as a capstone unit to prepare students on how to critically evaluate varied marketing scenarios, assess the alternative marketing response, and implement appropriate marketing strategy.

Students who have completed equivalent units at another institution may apply for Advanced Standing.  The Policy on Advanced Standing is contained in the Edith Cowan University (Admission, Enrolment and Academic Progress) Rules.  The procedure for applying for Advanced Standing in the Faculty is available on request.

A Bachelors degree OR completion of a Graduate Certificate of Business (Marketing) or a Graduate Diploma of Business (Marketing) .

The Master of Professional Marketing requires a total of 180 credit points.