COURSE INFORMATION
Disclaimer
This course information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
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INTRODUCTION
The Graduate Certificate of Business (Marketing) program is designed for business practitioners who wish to further their knowledge and understanding of marketing. Business practitioners without formal degree qualifications who have experience in sales and/or marketing roles for several years, now have the opportunity to acquire an academic grounding in the marketing discipline to support their work place roles.
The course aims to provide a balance between theory and practice. Participants are exposed to research and case study material in each area and through seminars, discussions and assigned project work. The course offers flexibility, and a choice of units, mainly due to participants’:
- varied backgrounds as evidenced by those who have completed, are presently enrolled and are continuing to enter this course;
- specific vocational aspirations and/or business interests; and
- reasons for undertaking formal studies, which may be either personal and/or employer related.
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ADMISSION REQUIREMENTS
An undergraduate degree OR equivalent prior learning including at least five years appropriate professional experience.
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COURSE LOCATION
This course is available on Mt Lawley Campus. |
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MODE OF STUDY
This course is available by Part-time mode. |
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MODE OF DELIVERY
This course is available in the following mode of delivery - On-campus. |
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COURSE STRUCTURE
Successful completion of 60 credit points (4 units) over a one or two year period.
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| MKT4101 |
Marketing IV |
15 | | |
| Plus 30 credit points (2 units) selected from core Marketing units. |
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| MKT4110 |
Consumer Behaviour IV |
15 | | MKT4112 |
Promotional Marketing IV |
15 | | MKT4113 |
Professional Communication IV |
15 | | MKT4130 |
Marketing Research IV |
15 | | MKT4273 |
Services Marketing IV |
15 | | |
| Plus 15 credit points (1 unit) selected from (1) an area of specialisation; these specialisation areas could include units in Sales, Wine Marketing, International Marketing, Sport Marketing, Tourism, Leisure and Marketing Research; OR (2) any elective within the Faculty; OR (3) any other units approved by the Head of School (Marketing, Tourism and Leisure) or nominee. |
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| Disability Standards for Education (Commonwealth 2005) | | | For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website: | | http://intranet.ecu.edu.au/student/support/student-equity |
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Last Updated - Higher Education: 9/30/2006 VET: 9/30/2006
