COURSE INFORMATION

Disclaimer

This course information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

N36 / D04 Graduate Diploma of Communications (Public Relations)

INTRODUCTION

The Graduate Diploma of Communications is a one year full-time or equivalent part-time course designed to provide graduates of other disciplines with the opportunity to acquire advanced knowledge and understanding of a specialised field of communications.

 

COURSE LOCATION AND MODE OF STUDY

This course is available by full-time or part-time study on Mount Lawley campus.

 

ADMISSION REQUIREMENTS

An appropriate three-year degree awarded by a recognised tertiary institution, or equivalent.  Some fields of study within the Graduate Diploma may have special admission requirements.  Students should refer to the relevant section on major fields of study for further information.

Public Relations

 

The Graduate Diploma of Communications (Public Relations) equips graduates to pursue or consolidate careers in Public Relations, Public Affairs, Corporate Communications and Organisational Communication through an understanding of strategic communication planning.  This course is accredited by the Public Relations Institute of Australia.

 
 
Seven units comprising:
 
CMM4120 Integrated Marketing Communication 15
CMM4121 Communication Research # 15
PRN4120 Foundations of Public Relations 15
PRN4121 PR Issues and Crisis Management 15
PRN4122 Strategic Public Relations Theory 15
PRN4123 Corporate Communication 15
PRN4124 Public Relations Techniques 15
 
Plus one unit selected from:
CMM4104 Professional Placement 15
CMM4108 Independent Study 15
JOU4101 Print Journalism 15
 
# Students planning to do the Master of Professional Communication can substitute this unit with CMM4137 Project Preparation.
 
 
 
 
Disability Standards for Education (Commonwealth 2005)
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website:
http://intranet.ecu.edu.au/student/support/student-equity

Last Updated - Higher Education: 11/18/2004