COURSE INFORMATION
Disclaimer
This course information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
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INTRODUCTION
The Master of Professional Communications is a three semester full-time or equivalent part-time course designed to provide graduates of other disciplines with the opportunity to acquire advanced knowledge and understanding of a specialised field of communications. Each stream consists of two stages:
Two semester full-time (or part-time equivalent) taught units of study;
One semester full-time (or part-time equivalent) preparation and completion of a project(s).
COURSE LOCATION AND MODE OF STUDY
The course is available by full-time or part-time study on Mount Lawley campus.
ADMISSION REQUIREMENTS
There are two admission paths to the degree:
- A three year degree in another discipline from a recognised tertiary institution;
- Applicants without formal academic qualifications but with substantial industry experience in either multimedia or communications may apply for admission. For the purposes of this degree substantial industry experience is normally deemed to be a minimum of five years.
Public Relations
The Master of Professional Communications (Public Relations) equips graduates to pursue or consolidate careers in Public Relations, Public Affairs, Corporate Communications and Organisational Communication through an understanding of strategic communication planning. These skills and understandings will be creatively integrated in the completion of a substantial inquiry.
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Seven units comprising of: |
CMM4120 |
Integrated Marketing Communication |
15 | CMM4121 |
Communication Research # |
15 | PRN4120 |
Foundations of Public Relations |
15 | PRN4121 |
PR Issues and Crisis Management |
15 | PRN4122 |
Strategic Public Relations Theory |
15 | PRN4123 |
Corporate Communication |
15 | PRN4124 |
Public Relations Techniques |
15 | |
Plus one unit selected from: |
CMM4104 |
Professional Placement |
15 | CMM4108 |
Independent Study |
15 | JOU4101 |
Print Journalism |
15 | |
plus: |
CMM5111 |
Convergences |
20 | | CMM5222 |
Communications Project 1 |
20 | | CMM5223 |
Communications Project 2 |
20 | | |
# Students doing the Master of Professional Communications can substitute this unit with CMM4137 Project Preparation. |
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Disability Standards for Education (Commonwealth 2005) | | For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website: | http://intranet.ecu.edu.au/student/support/student-equity |
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Last Updated - Higher Education: 11/18/2004