INTRODUCTION

The Master of Professional Communications is a three semester full-time or equivalent part-time course designed to provide graduates of other disciplines with the opportunity to acquire advanced knowledge and understanding of a specialised field of communications.  Each stream consists of two stages:

Two semester full-time (or part-time equivalent) taught units of study;

One semester full-time (or part-time equivalent) preparation and completion of a project(s).

COURSE LOCATION AND MODE OF STUDY

The course is available by full-time or part-time study on Mount Lawley campus.

ADMISSION REQUIREMENTS

There are two admission paths to the degree:

1. A three year degree in another discipline from a recognised tertiary institution;
2. Applicants without formal academic qualifications but with substantial industry experience in either multimedia or communications may apply for admission.  For the purposes of this degree substantial industry experience is normally deemed to be a minimum of five years.

Advertising

The Master of Professional Communications (Advertising) equips graduates to analyse and evaluate the effectiveness of advertising campaigns, conduct research into consumer behaviour, plan and execute a campaign, design and cost marketing strategies and operate effectively within the industry.  The course has been developed in association with the Advertising Federation of Australia (WA) and makes extensive use of industry experts.  Course participants may have the opportunity to familiarise themselves with the day-to-day operations of an advertising agency, and in some instances take advantage of internships and professional placement.  The project element allows additional mastery of advertising theory, research and practice.