COURSE INFORMATION

Disclaimer

This course information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

U14 / D97 Graduate Diploma of Business (Marketing)

The Graduate Diploma of Business (Marketing) program has been designed for business practitioners who wish to further their knowledge and understanding of marketing. 

 

The program aim to provide a balance between theory and practice. Participants are exposed to research and case study material in each area and through seminars, discussions and assigned project work. The course offers flexibility, and a choice of units.

 

The School of Marketing’s academic staff comprises current and former industry practitioners with solid academic backgrounds. Current working professionals will have a distinct advantage because of their experience in their respective industries, however the course is also ideal for new degree holders who wish to pursue a career in marketing and business. Marketing is regarded as an excellent route to top management positions and widely recognised as the driving force of modern businesses.

 

The Graduate Diploma of Business (Marketing) constitutes Stage 1 of the Master of Professional Marketing.

 

Opportunities:

  • qualifies you for employment in marketing management, advertising, market research, sales, public relations and merchandising.

  • provides you with practical skills which will give you the edge over your competitors.

  • develops analytical skills and creativity in decision making.
  • provides you with additional qualifications which will improve your promotional opportunities.

 

ADMISSION REQUIREMENTS

An undergraduate degree OR equivalent prior learning including at least five years appropriate professional experience. 

 

COURSE LOCATION AND MODE OF STUDY

The course is available by full-time or part-time study on the Churchlands campus.
 
MKT4101 Marketing IV 15
MKT4110 Consumer Behaviour IV 15
MKT4112 Promotional Marketing IV 15
MKT4130 Marketing Research IV 15
MKT4113 Professional Communication IV 15
MKT4207 Marketing on the Internet IV 15
MKT4240 International Marketing IV 15
MKT4273 Services Marketing IV 15
 
Or any other MKT substitute unit approved by the School.
 
 
 
 
Disability Standards for Education (Commonwealth 2005)
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website:
http://intranet.ecu.edu.au/student/support/student-equity

Last Updated - Higher Education: 11/18/2004