COURSE INFORMATION

Disclaimer

This course information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

P96 / F36 Graduate Certificate of Communications (Advertising)

INTRODUCTION

The Graduate Certificate of Communications is a one semester full-time or equivalent part-time course designed to provide graduates of other disciplines with the opportunity to acquire knowledge and understanding of a specialised field of communications.

 

COURSE LOCATION AND MODE OF STUDY

The course is available by full-time or part-time study on Mount Lawley campus.

 

ADMISSION REQUIREMENTS

An appropriate three year degree award from a recognised tertiary institution, or equivalent, or substantial industry experience.

Advertising

 

The Graduate Certificate of Communications (Advertising) equips graduates to analyse and evaluate the effectiveness of advertising campaigns, conduct research into consumer behaviour, plan and execute a campaign and operate effectively within the industry.  The course has been developed in association with the Advertising Federation of Australia (WA) and makes extensive use of industry experts.
 
Four units selected from:
 
ADV4101 Branding, Consumer Behaviour and the Communication Process 15
ADV4102 Creative Strategy: Process and Execution 15
ADV4104 Strategic Management Techniques for Advertising 15
ADV4109 Advertising and Consumer Audiences 15
ADV4116 Foundations of Advertising 15
ADV4406 Media Buying and Planning 15
CMM4120 Integrated Marketing Communication 15
CMM4121 Communication Research 15
 
 
 
 
Disability Standards for Education (Commonwealth 2005)
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website:
http://intranet.ecu.edu.au/student/support/student-equity

Last Updated - Higher Education: 11/18/2004