UNIT INFORMATION
Disclaimer
This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
| MKT520F | Services Marketing V | ||
| SCHOOL OF BUSINESS | |||
| Credit Points: 15 | |||
| Prerequisites: | |||
| MBA5103 | Market Analysis V | ||
| MBA5103 | Market Analysis V | ||
| Description: | |||
Services Marketing builds upon marketing principles taught in the introductory Marketing unit. While the philosophies and strategies of goods marketing apply also to services marketing, the nature of sevices result in the need to acknowledge the special characteristics of services and the implications for marketing strategy formulation. The objective of this unit is to arm students with the knowledge necessary to design and implement successful services marketing strategies. | |||
| Disability Standards for Education (Commonwealth 2005) | |||
| For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website: | |||
| http://intranet.ecu.edu.au/student/support/student-equity | |||
Last Updated - Higher Education: 9/30/2006 VET: 9/30/2006