UNIT INFORMATION
Disclaimer
This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
| MKT3322 | Marketing on the Internet | ||
| SCHOOL OF BUSINESS | |||
| Credit Points: 15 | |||
| Prerequisites: | |||
| MKT1100 | Marketing I , and 4 second year units | ||
| Description: | |||
| While the Internet medium will create undreamed of opportunities for some marketers, for others, it will turn into their worst nightmare. This course will explore marketing on the Internet from these perspectives, concentrating mainly on how the technology will change the conventional marketing models. | |||
This Unit is part of the following Courses / Unit Sets | |||
| SMECOM | Electronic Commerce 10 Unit Supporting Major | ||
| MIECOM | Electronic Commerce Minor | ||
| MIEMAR | Electronic Marketing Minor | ||
| SMBMKT | Marketing 10 Unit Supporting Major | ||
| MIMAR | Marketing Minor | ||
| MAAAAL | Marketing Major | ||
| Disability Standards for Education (Commonwealth 2005) | |||
| For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website: | |||
| http://intranet.ecu.edu.au/student/support/student-equity | |||
Last Updated - Higher Education: 9/30/2006 VET: 9/30/2006