UNIT INFORMATION

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This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

MKT1100 Marketing I
SCHOOL OF BUSINESS
Credit Points: 15
 
Description:
This unit introduces the principles and concepts of marketing encompassing the marketing planning process, marketing environment, consumer behaviour, market segmentation, and the marketing mix elements.  The unit’s major feature is the semester-long marketing plan project based on a given marketing case.

This Unit is part of the following Courses / Unit Sets
M62Associate Degree of Hospitality Management
M61Associate Degree of Tourism Management
G16Bachelor of Arts (Education)/Bachelor of Business
G95Bachelor of Business
G95Bachelor of Business - Bunbury
M81Bachelor of Business/Bachelor of Arts (Psychology)
E74Bachelor of Engineering (Communication Systems)/Bachelor of Business
E75Bachelor of Engineering (Computer Systems)/Bachelor of Business
E76Bachelor of Engineering (Electronic Systems)/Bachelor of Business
M29Bachelor of Hospitality&Tourism Management
E04Bachelor of Hospitality Management
M78Bachelor of Laws/Bachelor of Business
M67Bachelor of Leisure Sciences
G52Bachelor of Science (Surf Science and Technology) - Bunbury
V38Bachelor of Tourism Management
MACTBISBUSINESS INFORMATION SYSTEMS Major - Bunbury
SMBLAWBusiness Law 10 Unit Supporting Major
SMECOMElectronic Commerce 10 Unit Supporting Major
MIECOMElectronic Commerce Minor
MIEMARElectronic Marketing Minor
SMBHOSHospitality Management 10 Unit Supporting Major
SMBINFInformation Systems 10 Unit Supporting Major
SMLEISLeisure Sciences 10 Unit Supporting Major
SMBMKTMarketing 10 Unit Supporting Major
MIMARMarketing Minor
MAAAALMarketing Major
MIAAALMarketing Minor
SMSPORSport Management 10 Unit Supporting Major
SMBTOUTourism Management 10 Unit Supporting Major
MIBTOUTourism Management Minor
 
 
Disability Standards for Education (Commonwealth 2005)
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website:
http://intranet.ecu.edu.au/student/support/student-equity

Last Updated - Higher Education: 9/30/2006 VET: 9/30/2006