UNIT INFORMATION

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MAN3213 Managing e-Business
SCHOOL OF BUSINESS
Credit Points: 15
Prerequisites:
MAN1100 Management I
 
Description:
E-business is changing the business landscape and has played an important role in many organisations, both large and small. The advent of the Internet has provided many business opportunities. However, managing e-business can be a big challenge facing managers of both start-ups and established businesses. This unit will focus on managerial issues relating to e-business. Specifically, it will cover such topics as the fundamental driving forces of e-business, business models, e-business strategies, integration of e-business with existing businesses, the impacts of e-business on organisational structure and human resource management and relationship management with customers and suppliers. This unit will expose students to a variety of new business models and their management implications.

This Unit is part of the following Courses / Unit Sets
E62Bachelor of Engineering Management
G42Bachelor of Information Systems
 
 
Disability Standards for Education (Commonwealth 2005)
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website:
http://intranet.ecu.edu.au/student/support/student-equity

Last Updated - Higher Education: 3/31/2006 VET: 3/31/2006