UNIT INFORMATION
Disclaimer
This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
| MKT420H | Marketing on the Internet IV | ||
| SCHOOL OF BUSINESS | |||
| Credit Points: 15 | |||
| Prerequisites: | |||
| MKT4101 | Marketing | ||
| MKT4101 | Marketing | ||
| Description: | |||
| The rapid adoption of the Internet by both businesses and consumers is creating unprecedented opportunities for marketers with knowledge of how to take advantage of it. However, the Internet can also be a threat to businesses unable or unwilling to recognise the changed environment and harness the advantages it offers. This unit will explore marketing on the Internet from these perspectives, concentrating mainly on how the technology can result in the creation of value for customers - the heart of a healthy marketing concept. Students will be exposed to the marketing implications of the most exciting technology of this era and learn how to exploit it for business gains. | |||
| Disability Standards for Education (Commonwealth 2005) | |||
| For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website: | |||
| http://intranet.ecu.edu.au/student/support/student-equity | |||
Last Updated - Higher Education: 3/31/2008 VET: 3/31/2008