UNIT INFORMATION

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HTE4000 Marketing Principles
SCHOOL OF REGIONAL PROFESSIONAL STUDIES
Credit Points: 15
 
Description:

Marketing Principles is an introductory marketing unit that covers the key marketing concepts and their application in the marketing of goods and services. It is designed to enable students to understand marketing concepts, the interactive nature of these concepts and their application in the marketing of food, wine and tourism related product. The unit gives students a basic understanding of marketing and its application to the market place.

This Unit is part of the following Courses / Unit Sets
U70Graduate Certificate in Wine Marketing - Bunbury
 
 
Disability Standards for Education (Commonwealth 2005)
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website:
http://intranet.ecu.edu.au/student/support/student-equity

Last Updated - Higher Education: 9/30/2006 VET: 9/30/2006