UNIT INFORMATION
Disclaimer
This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
| MKT4110 | Consumer Behaviour IV | ||
| SCHOOL OF BUSINESS | |||
| Credit Points: 15 | |||
| Description: | |||
| This course will introduce concepts from the disciplines of economics, psychology, sociology and anthropology which help us understand the behaviour of consumers. The behaviours studied include those involved with the acquisition, use and disposal of goods and services. The development of consumer and popular culture as well as fashion systems will also be studied. | |||
This Unit is part of the following Courses / Unit Sets | |||
| M79 | Graduate Certificate of Business (Marketing) | ||
| M80 | Graduate Diploma of Business (Marketing) | ||
| G62 | Master of Professional Marketing | ||
| Disability Standards for Education (Commonwealth 2005) | |||
| For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website: | |||
| http://intranet.ecu.edu.au/student/support/student-equity | |||
Last Updated - Higher Education: 3/31/2008 VET: 3/31/2008