UNIT INFORMATION

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MKT5100 Marketing Principles and Practices
SCHOOL OF BUSINESS
Credit Points: 15
 
Description:

This unit introduces the principles and concepts of marketing encompassing the marketing planning process, marketing environment, consumer behaviour, market segmentation, and the marketing mix elements.  The unit’s major feature is the semester-long marketing plan project based on a given marketing case.



Full Unit Outline

This Unit is part of the following Courses / Unit Sets
S54Graduate Certificate of Business (Marketing)
S68Graduate Diploma of Business (Management)
S68Graduate Diploma of Business (Management) - Bunbury
S53Graduate Diploma of Business (Marketing)
I76Master of Professional Marketing
 
 
Disability Standards for Education (Commonwealth 2005)
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website:
http://intranet.ecu.edu.au/student/support/student-equity

Last Updated - Higher Education: 3/15/2012 VET: 3/15/2012