UNIT INFORMATION

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ADV4108 Media and Advertising
SCHOOL OF COMMUNICATIONS AND ARTS
Credit Points: 15
 
Description:

This unit considers the role of the advertising agency, its relationship with the client, and the agency’s use of the media. It addresses the organisation of the agency and how the agency relates to the wider business, social and media environment. The client as media-user is analysed within the context of the agency as message-shaper. Advertising campaigns will be evaluated with the intention of highlighting the role of creativity within the framework of the brief.

This Unit is part of the following Courses / Unit Sets
Q50Graduate Certificate in Information Security and Intelligence
Q51Graduate Diploma in Information Security and Intelligence
 
 
Disability Standards for Education (Commonwealth 2005)
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website:
http://intranet.ecu.edu.au/student/support/student-equity

Last Updated - Higher Education: 9/30/2006 VET: 9/30/2006