Unit Set Structure

Disclaimer

This unit set structure may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

SPAAMM  Management and Public Relations Area of Specialisation 

This unit set is available in the following courses:
G77 MASTER OF PROFESSIONAL COMMUNICATIONS

Management and Public Relations have much in common. Management’s goal is to run an organisation effectively and efficiently while the Public Relations role is to support Management by using communication to develop beneficial relationships between an organisation and its diverse audiences.  In today’s complex world with numerous issues and crises, the ideal is to have Management understanding Public Relations and Public Relations understanding Management.

 
UNIT SET LOCATION
This unit set is available on Mt Lawley Campus.
 
MODE OF DELIVERY
This unit set is available in the following mode of delivery - On-campus.
 
CMM4122 Introduction to Research 15
CMM4137 Project Preparation 15
CMM5220 Communications Project 1 20 
CMM5221 Communications Project 2 20 
 
Plus 45 credit points (3 units) from the following:
CMM4117 Creative Thinking 15
MAN5010 Management 15
MAN5627 Leadership 15
PRN4120 Foundations of Public Relations 15
PRN4123 Corporate Communication 15
 
Plus 45 credit points (3 units) from the following:
MAN5622 Leadership Skills 15
MBA5710 Managing Globally and Locally 15
MBA5711 Leadership and Change Management 15
PRN4114 International Public Relations 15
PRN4121 PR Issues and Crisis Management 15
 
Plus 20 credit points (1 unit) from the following:
CMM5110 Globalisation, Cultural Diversity and Innovation 20 
CMM5111 Convergences 20 
PRN5110 Perception Management 20 
 

Last Updated - Higher Education: 7/12/2011 VET: 7/12/2011