Unit Set Structure

Disclaimer

This unit set structure may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

SPAAIH  Marketing Area of Specialisation 

This unit set is available in the following courses:
I34 MASTER OF BUSINESS ADMINISTRATION
I55 MASTER OF BUSINESS AND TECHNOLOGY
I70 MASTER OF BUSINESS ADMINISTRATION (INTERNATIONAL)
I75 MASTER OF PROJECT MANAGEMENT

The Marketing specialisation will provide the MBA graduate with the added skills and knowledge necessary to manage a business in an increasingly competitive and complex business environment. Marketing, as the driving force of the modern business, is characterised by its diversity of functions. This specialisation addresses many of these functions from a managerial perspective. 

 
UNIT SET LOCATION
This unit set is available on Mt Lawley Campus.
 
MODE OF DELIVERY
This unit set is available in the following mode of delivery - On-campus.
 
The Marketing Specialisation consists of 60 credit points (4 units).
 
Select four (4) units from:
MKT5130 Marketing Research 15
MKT5215 Marketing Strategy 15
MKT5550 Retail Marketing 15
MKT5700 Current Issues in Marketing A 15
MKT5702 Professional Communication 15
MKT5706 Consumer Behaviour 15
MKT5707 Promotional Marketing 15
MKT5708 International Marketing 15
MKT5709 Services Marketing 15
MKT5712 Social and Not for Profit Marketing 15
MKT5716 New Product Development 15
 
 

Last Updated - Higher Education: 3/15/2013 VET: 5/20/2013