Unit Set Structure

Disclaimer

This unit set structure may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

SPAADG  Integrated Marketing Communications Area of Specialisation 

This unit set is available in the following courses:
I10 MASTER OF BUSINESS ADMINISTRATION
I11 MASTER OF BUSINESS ADMINISTRATION (INTERNATIONAL)

This specialisation comprises 60 credit points (4 units).

 
UNIT SET LOCATION
This unit set is available on Mt Lawley Campus.
 
MODE OF DELIVERY
This unit set is available in the following mode of delivery - On-campus.
 
MKT5161 Public Relations Management 15
MKT5710 Advanced Integrated Marketing Communications 15
ADV4102 Creative Strategy: Process and Execution 15
ADV4406 Media Buying and Planning 15
 
 
 
 

Last Updated - Higher Education: 3/31/2008 VET: 3/31/2008