UNIT INFORMATION
Disclaimer
This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
| MKT5100 | Marketing Principles and Practices | ||
| SCHOOL OF BUSINESS | |||
| Credit Points: 15 | |||
| Description: | |||
This unit introduces the principles and concepts of marketing encompassing the marketing planning process, marketing environment, consumer behaviour, market segmentation, and the marketing mix elements. The unit’s major feature is the semester-long marketing plan project based on a given marketing case. Full Unit Outline | |||
This Unit is part of the following Courses / Unit Sets | |||
| S54 | Graduate Certificate of Business (Marketing) | ||
| S68 | Graduate Diploma of Business (Management) | ||
| S68 | Graduate Diploma of Business (Management) - Bunbury | ||
| S53 | Graduate Diploma of Business (Marketing) | ||
| I40 | Master of Professional Marketing | ||
| Disability Standards for Education (Commonwealth 2005) | |||
| For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website: | |||
| http://intranet.ecu.edu.au/student/support/student-equity | |||
Last Updated - Higher Education: 12/07/2011 VET: 12/07/2011