COURSE INFORMATION

Disclaimer

This course information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

U20 / V05 Graduate Diploma of Business (Wine Marketing)

The Graduate Diploma of Business (Wine Marketing) is aimed at wine industry personnel who are seeking to move into management or to marketing roles, or for generalist managers/marketers who are moving into wine industry positions and need to apply their existing skills to a new role. The course builds on the knowledge gained in the Graduate Certificate of Wine Marketing, by further developing the ability to analyse wine, and the understanding of its role in society. On finishing the course students should improved their wine tasting skills, enhanced their knowledge of consumer behaviour as it relates to wine, and furthered their ability to promote wine as a product.

 

ADMISSION REQUIREMENTS

An undergraduate degree OR equivalent prior learning including at least five years appropriate professional experience. 

 

COURSE LOCATION AND MODE OF STUDY

The course is available by full-time or part-time study on the Churchlands campus.
 
MKT4121 Wine Studies IVA 15
MKT4221 Wine Studies IVB 15
MKT4101 Marketing IV 15
MKT4123 Wine and Society IV 15
MKT4124 Wine Marketing IV 15
MKT4396 Advanced Wine Sensory Evaluation IV 15
Plus two electives selected from the eight core MBA units offered, or other appropriate electives agreed with the course co-ordinator.
 
 
 
 
 
Disability Standards for Education (Commonwealth 2005)
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website:
http://intranet.ecu.edu.au/student/support/student-equity

Last Updated - Higher Education: 3/31/2006 VET: 3/31/2006