UNIT INFORMATION
Disclaimer
This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
| MBA5183 | Market Analysis V | ||
| SCHOOL OF BUSINESS | |||
| Credit Points: 15 | |||
| Description: | |||
This unit introduces participants to the principles of marketing. This includes a study of the marketing concept, consumer behaviour, marketing research, market segmentation, marketing mix strategies and selected applications. The unit also considers management of the marketing process and explores global marketing concepts. | |||
This Unit is part of the following Courses / Unit Sets | |||
| H62 | Master of Business Administration (International) | ||
| Disability Standards for Education (Commonwealth 2005) | |||
| For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website: | |||
| http://intranet.ecu.edu.au/student/support/student-equity | |||
Last Updated - Higher Education: 3/31/2006 VET: 3/31/2006