UNIT INFORMATION
Disclaimer
This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
| MKT3320 | Contemporary Marketing Issues III | ||
| SCHOOL OF BUSINESS | |||
| Credit Points: 15 | |||
| Prerequisites: | |||
| MKT2100 | Consumer Behaviour II | ||
| MKT1101 | Professional Communication I | ||
| MKT2212 | Promotional Marketing II | ||
| MKT2130 | Marketing Research II | ||
| Description: | |||
| In this unit, students will examine contemporary marketing issues relating to the marketing of ideas, i.e. social marketing, as distinct from the marketing of goods or services. The main applications of social marketing to date have been in the areas of health, contraception, safety, and conservation. Students will analyse social marketing programs and outline the development of a program in a context of their choice, with reference to appropriate consumer research, market segmentation, creation of a social product, and other marketing concepts. Utilising advances in communication technology, social marketing is a most powerful tool for today’s governments and cause organisations. Emphasis will be placed on controversial ethical considerations involved when using marketing as a strategy for changing the behaviour of target groups. | |||
This Unit is part of the following Courses / Unit Sets | |||
| MIAAAM | Advanced Marketing Minor | ||
| SMBMKT | Marketing 10 Unit Supporting Major | ||
| MIMAR | Marketing Minor | ||
| Disability Standards for Education (Commonwealth 2005) | |||
| For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website: | |||
| http://intranet.ecu.edu.au/student/support/student-equity | |||
Last Updated - Higher Education: 9/30/2006 VET: 9/30/2006