UNIT INFORMATION
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This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
| MKT2130 | Marketing Research II | ||
| SCHOOL OF BUSINESS | |||
| Credit Points: 15 | |||
| Prerequisites: | |||
| MKT1100 | Marketing I | ||
| Description: | |||
This unit includes the nature and process of marketing research, data collection methods, sampling, measurement concepts and techniques, data preparation and analysis, and marketing research applications. In addition, research ethics are discussed in terms of conducting research with human beings. The focus of the unit is on providing information for marketing managers. A practical and applied approach is adopted in this unit, focusing on providing relevant, timely information for management decisions. Full Unit Outline | |||
| Disability Standards for Education (Commonwealth 2005) | |||
| For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes, Graduate Attributes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Student Equity, Diversity and Disability Service website: | |||
| http://intranet.ecu.edu.au/student/support/student-equity | |||
Last Updated - Higher Education: 3/31/2010 VET: 3/31/2010